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Nurturing Automation

Nurture every car shopper individually

myautoIQ automation brings in the right content at the right time for the right shopper to nurture them as they are— individuals with distinct needs and interests.

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Engaging messages for personalized nurturing of every car shopper 

myautoIQ nurturing automation mashes up the content based on shopper intelligence, creates dynamic workflows and messaging cadence, and uses dealership branding and timely calls-to-action.

The result: high fidelity messages which help the buyer in their buying journey, nudge them to the next step, keep them engaged, and bring them into the dealership when they are ready to buy. 

EMAIL PERSONALIZATION

INDIVIDUALIZED MESSAGE FOR EVERY SHOPPER

Instead of personalization in name only that most automation tools offer, every message with myautoIQ is fully personalized to every buyer and includes the right content. Personalization ensures that the email is relevant and helpful to the customer, increasing the likelihood that they will engage with the message. 

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SEND TIME OPTIMIZATION

SEND THE RIGHT MESSAGE AT THE RIGHT TIME

Instead of a fixed, time-bound messaging cadence, the message cadence dynamically adjusts based on the shopper and their engagement. It ensures that emails reach the shopper at the optimal time they are most likely to open, read and respond to your message. It also helps reduce the likelihood of emails going to the spam folder. 

DYNAMIC WORKFLOWS

CREATE UNIQUE NURTURING JOURNEYS

Rather than a fixed workflow that most automation tools offer, myautoIQ has dynamic workflows that vary based on our shopper intelligence. The dynamic workflows are created based on every individual's preferences and interests to ensure the messages target the right people with the right content at the right time. The result is increased customer engagement, loyalty, and, ultimately, conversions.

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EMAIL DELIVERABILITY

HIT THE SHOPPER INBOX EVERY TIME

Email deliverability is the backbone for successful nurturing. If emails are not being delivered, the intended recipients are not being reached, and the messages are not being seen. That's why myautoIQ continuously monitors and optimizes your dealership nurturing campaigns for high deliverability. 

Talk to us and see how myautoIQ nurturing automation changes your sales follow-ups and customer engagement.​
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