Engaging messages for personalized nurturing of every car shopper
myautoIQ nurturing automation mashes up the content based on shopper intelligence, creates dynamic workflows and messaging cadence, and uses dealership branding and timely calls-to-action.
The result: high fidelity messages which help the buyer in their buying journey, nudge them to the next step, keep them engaged, and bring them into the dealership when they are ready to buy.
INDIVIDUALIZED MESSAGE FOR EVERY SHOPPER
Instead of personalization in name only that most automation tools offer, every message with myautoIQ is fully personalized to every buyer and includes the right content. Personalization ensures that the email is relevant and helpful to the customer, increasing the likelihood that they will engage with the message.
SEND TIME OPTIMIZATION
SEND THE RIGHT MESSAGE AT THE RIGHT TIME
Instead of a fixed, time-bound messaging cadence, the message cadence dynamically adjusts based on the shopper and their engagement. It ensures that emails reach the shopper at the optimal time they are most likely to open, read and respond to your message. It also helps reduce the likelihood of emails going to the spam folder.
CREATE UNIQUE NURTURING JOURNEYS
Rather than a fixed workflow that most automation tools offer, myautoIQ has dynamic workflows that vary based on our shopper intelligence. The dynamic workflows are created based on every individual's preferences and interests to ensure the messages target the right people with the right content at the right time. The result is increased customer engagement, loyalty, and, ultimately, conversions.
HIT THE SHOPPER INBOX EVERY TIME
Email deliverability is the backbone for successful nurturing. If emails are not being delivered, the intended recipients are not being reached, and the messages are not being seen. That's why myautoIQ continuously monitors and optimizes your dealership nurturing campaigns for high deliverability.