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Making car buying and ownership fun again!

We are myautoIQ

We all love that wind in the hair feeling while driving a car on a beautiful day. But with all the focus on customer experience in the rest of the retail world, car buying, selling, and ownership remains a painful experience. 


Even with the emergence of online retail, the focus is only on customer convenience. And the new fast-emerging EV segment faces the same problem as it goes mainstream.

It does not have to be like that, we believe that auto retailers lack access to modern tools and technologies that can change the car ownership experience dramatically. While a typical car dealer may not have access to digital tools - they have one thing going for them. The human connection in their neighborhood. 

With this in mind, we started myautoIQ to bring the latest in customer engagement to auto retailers. Starting with customer acquisition, our singular goal is to make car ownership fun again - one customer touchpoint at a time.


Customer, vehicle, and retailer intelligence combined to craft unique informational and engaging messages

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Our Story

We are living in a world today where online businesses know a lot about you and use machine-learning driven recommendations to get significant revenue and customer loyalty uptick. Machine-learning driven personalization, recommendation, and predictions have increasingly become central to our lives, whether we are watching our favorite streaming movie channel or listening to music, or shopping online.
However, this unprecedented innovation seems to be missing the location-based businesses like the retail auto industry. Being car-lovers at heart, we asked the question - Why? Why can't an auto business use the same super technology to boost their sales and personalize their customer interactions and engagement? 

When a customer walks into my dealership, why can I not get all the information about customers in real-time? Being sci-fi movie geeks, we visualized a hologram surrounding each customer, which gives the dealers all the information regarding the customer and their vehicle for optimal engagement, selling, and retention. Wouldn't that be cool? That thought is what got myautoIQ rolling in 2018.

Meet myautoIQ Leadership


Vikrant Pathak

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Chief Executive Officer


Rohit Sharma

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Chief Technology Officer


James Fleming

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Director of Sales

What makes myautoIQ different?