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Customer Data Platform

Match your messages for every shopper

myautoIQ's Customer Data Platform (CDP) brings in intelligence and insights created from 40 years of North American auto buyer data. We combine that with your dealership data to provide a 360-degree view of your auto customer. 

Prefers reliability in a vehicle

Prefers SUV

Prefers Domestic

Likely buying range $16-24K

Still looking, likely to buy in 90-120 days

New to the dealership

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Lisa Jones

Get the ability to personalize at scale with myautoIQ CDP

Have you ever wondered why you are hooked to your favorite streaming video, music app, and online shopping channels? Artificial intelligence algorithms drive them. They study your interactions with their services so they can confidently recommend the next movie you might like to watch and the next gadget for you to buy based on your customer behavior profile.

myautoIQ’s Customer Data Platform (CDP) provides similar capabilities to personalize at scale for auto dealerships.

How does the myautoIQ CDP magic happen?

While what we are doing may appear like rocket science, it is a simple and well-established approach for personalizing customer engagement in the online world of shopping and streaming sites. The critical difference is the use of 40 years of offline North American auto buying and ownership data and AI models for the needs of auto-customer interactions and engagement.

BRING EXTERNAL DATA

COMPLETE THE CUSTOMER PICTURE WITH EXTERNAL DATA

The first step for myautoIQ's AI engine is to create a clean, unified dataset across various customer elements, which helps us build behavior profiles of the North American auto-buying population. myautoIQ consumes millions of raw data points, including demographics, lifestyle, behavior, shopping, manufacturer, industry, vehicle preferences, vehicle specs, and industry valuation data.

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CREATE PERSONAS

CREATE THE CUSTOMER AND VEHICLE PERSONAS

The next step is to create a customer and vehicle persona for every type of make & model of the vehicle based on the data and find the key factors and life events that drive the customer's auto buying or ownership decisions.

CREATE BEHAVIOR PREDICTIONS

PREDICT, RECOMMEND AND SCORE CUSTOMER BEHAVIOR

Using unified data, our proprietary AI models then predict, recommend, and score every auto customer. Our AI models use everything from simple statistical algorithms to machine learning and recommender algorithms to deep learning algorithms and neural networks.

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POWER MYAUTOIQ PRODUCTS

BRING CUSTOMER DATA PLATFORM INTELLIGENCE TO MYAUTOIQ

Once the AI engine and big data are ready, myautoIQ SaaS products query the engine in real-time through APIs, with the customer or lead data to get predictions, recommendations, and scores needed for business decisions.

Talk to us and see how myautoIQ Customer Data Platform can help your dealership or dealer group make data-driven decisions
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