As we move into the final quarter of 2020, it’s clear that each dealership’s sales strategy will be affected not only by demand, but by regional and local quarantine and public health measures as well.
The move to a stronger online strategy in 2020 provides marketers with the opportunity to further elevate their marketing efforts.
The first area of focus should be to provide a seamless transition from online to in-store customer experience. When a customer can take charge of their next purchase by initiating the process online, then walk into a dealership if they so choose, and receive the same level and quality of service, the dealership’s sales capabilities skyrocket.
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